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AI systems · built in Manchester · shipped UK-wide

We advise.
We architect.
We ship. AI developer Manchester & UK

Debut Web Consultants designs and deploys production AI — the agents, automations and systems your business actually runs on. Not pilots that stall in a slide deck. Working software, in your stack, earning its keep.

Production systems shipped across
fitness · hospitality · fintech · automotive · the creator economy

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What can AI do for your business?

Drop in your website or business type. We map where AI actually pays off — the builds, the hours saved and the cost — in plain numbers.

Recently analysed
What we build

The AI most businesses are actually asking for

We focus on the systems with the clearest return — the ones buyers are deploying right now — and build them properly for your business, not as another demo.

Customer support agents

Resolve the repetitive queries instantly, around the clock — and route everything else to the right human with full context.

Resolution pathAlways on
Triage
Reads intent and urgency across chat, email and web — unified in one place.
Resolve
Answers instantly from your own knowledge base, around the clock.
Escalate
Routes the rest to the right human, with the full thread attached.

Voice agents

Answer every call, qualify the caller and book the appointment — even at 2am. Natural conversation, your tone, no missed leads.

Inbound
Picks up every call the moment it rings, day or night, with no hold music.
Outbound
Calls back, confirms and chases — in your tone, at the right moment.
Booking
Checks live availability and drops the appointment straight in the diary.

AI voice forms

Forms people actually finish. Visitors talk or type their answers while the AI fills the fields, checks them and explains anything unclear.

Talk
Visitors answer out loud or type — whichever suits them, on any device.
Validate
Each answer is checked live, with follow-up questions only when needed.
Deliver
Clean, structured submissions land in your CRM, inbox or webhook.

Sales & lead agents

Enrich, score and follow up on every lead while your team sleeps — so the hot ones reach a human at exactly the right moment.

Enrichment
Fills in the missing detail on every lead from public and first-party data.
Scoring
Ranks each one on fit and intent so the team works the hottest first.
Outreach
Opens the conversation and nurtures until a human needs to take over.

Workflow & process automation

Connect your tools and hand the admin to a system that doesn't get tired or make mistakes — across the apps you already run.

Integrations
Connects the tools you already run so data moves without copy-paste.
Documents
Reads, drafts and files the paperwork that quietly eats your week.
Operations
Runs the repetitive back-office steps on schedule, never dropping one.

Multi-agent systems

A coordinated team of agents for work that's too complex for one — they research, draft, check and act, each doing its part.

Orchestration
A planner splits the work and routes each part to the right agent.
Tool use
Agents call your APIs, search and systems to actually get things done.
Memory
Shared context persists across steps so nothing gets lost mid-task.

Knowledge & document AI

Straight answers from your own documents, contracts and data — with sources you can check. Retrieval done properly (RAG).

Retrieval (RAG)
Answers grounded in your own content, with the source cited every time.
Search
Finds the right passage across thousands of files in plain language.
Extraction
Pulls structured fields out of messy contracts and PDFs reliably.

Not sure where AI pays off? Start with a Strategy & Readiness Sprint

A fixed-scope, fixed-price assessment that maps your workflows and tells you exactly where AI returns the most — and where it won't. You walk away with a costed roadmap, whether or not you build it with us.

2 weeksfixed price from £2,500costed roadmap
See it live

Not a mock-up. A working assistant.

Meet Alex — an AI car sales assistant we built for Audi London. It holds a real conversation by voice or text, searches live vehicle stock, shows the actual cars and books test drives. Try it yourself.

  • Voice & text. Talk to it like a person, or type — your choice.
  • Live stock search. It pulls real vehicles and images, not canned answers.
  • Books test drives. Qualifies the buyer and puts the appointment in the diary.
  • Any industry. Swap the brand and stock — the same engine fits property, recruitment and hospitality.

Technology demonstration · not affiliated with Audi AG.

debutwebconsultants.co.uk/demos/audi-london
Alex
Audi AI sales assistant
Call Alex
Welcome to Audi London. I'm Alex, your AI sales assistant. I can help you find the right Audi from our current stock, answer questions on specs, or book a test drive. What are you looking for today?
Audi A1Audi A4Audi Q2e-tronQ4 e-tronSUVsUnder £12k
Ask Alex about a model…
Try it on

Paste any outfit. See it on you.

Virtual try-on for fashion shops. Paste a product link from almost any clothing site, add a photo of yourself, and our AI shows you wearing it in about 30 seconds. We build this into Shopify and custom stores for Manchester and UK brands, so shoppers buy with more confidence and return less.

  1. Paste a product link. We read the product, price and photo from the page.
  2. Add your photo. A clear, front-facing photo works best.
  3. See it on you. Your face, pose and background stay the same.
2. Your photo

Technology demo, not affiliated with the shops you paste. Your photo is sent to our AI provider only to make your image. Underwear, lingerie and swimwear aren't available.

How we work

From a problem to a system that runs

A straight line from your bottleneck to working software. You see progress at every step — no black boxes, no disappearing for three months.

01 / Assess

Find the leverage

We map your workflows and pinpoint where AI returns the most, fastest — and rule out where it doesn't.

02 / Architect

Design before code

Models, data, tools and guardrails — the whole system designed and agreed before a line is written.

03 / Build

Engineer it properly

Built full-stack, tested hard and reviewed with you in the loop the entire way through.

04 / Deploy

Ship & tune

Into your stack, measured against real numbers, and tuned in the open until it's earning its keep.

Shipped

Systems we've built from the ground up

These aren't case studies borrowed from a deck — they're our own products, in production. We build as founders, not just contractors, which means we understand the cost of getting it wrong.

Consumer AI · voice assistant

Aurora Assistant

An autonomous AI assistant for home and business. Banking, travel, smart home, phone calls and email are handled by voice or chat, in one assistant instead of a dozen apps.

Voice + chatLLM agentsTypeScript
Consumer AI · conversation analysis

Chat Forensics

Upload a WhatsApp chat export and get a plain-English AI report: timeline, patterns and risks, with every finding quoting the messages it rests on.

LLM analysisRedactionStripe
Consumer AI · multi-model reasoning

Fully Informed

Multi-model decision intelligence. Frontier models each answer a question, debate one another, and a judge model delivers one verdict with the disagreements shown, not hidden.

Multi-modelFastifyStripe
Motor trade · computer vision

i-Appraisal

NAMA-graded vehicle condition reports from a one-minute phone walkaround, for UK auction and dealer groups.

Video AIFrame citationPWA
Legal tech · litigation intelligence

MatterVerity

Litigation intelligence for UK legal teams. It reads an entire case file and turns it into structured, source-verifiable intelligence (chronology, issues, contradictions, authorities and procedural obligations), with every finding traced to the page or message it rests on.

Document AISource tracingHuman review
Why DWC

A builder, not just an adviser

Most consultancies stop at the recommendation. We stay in the room and ship the thing — which is why our advice is grounded in what actually works in production.

We've shipped real AI products

Live platforms across five sectors — not prototypes that never left the lab.

Advice from the workshop floor

Every recommendation is grounded in systems we've actually put into production.

Agentic & MCP-native

We design systems where agents orchestrate tools and data — not just a chat box bolted on.

Fractional CTO, no full-time cost

Engage us as a strategy partner or as your embedded AI engineering team — your call.

UK-based, pragmatic pricing

Entry engagements from £2,500 — clarity and ROI without a six-figure commitment.

We speak both languages

Business and engineering, fluently. No translation layer between you and the build.

Outcomes

What good results look like

We judge a build by what it changes for the people who use it. Across the products our Manchester team has shipped, the same three results keep coming up.

Trust

Answers people can check

Every finding should point back to its source. MatterVerity links each point to the page or message behind it. i-Appraisal cites the video frame for every deduction. Chat Forensics quotes the messages each finding rests on. When a result is challenged, the evidence is one click away.

Action

Tasks finished, not just answered

A useful assistant does the job. Alex, our Audi London demo, searches live stock and books test drives. Aurora Assistant finds and books flights and checks balances. Anything that moves money or makes a booking waits for a clear yes first.

Time

Hours handed back to your team

The slow reading gets done for you. The Rate Dropper reads every fee line on a card statement. TenderIn reads each morning's public tenders and lists what a supplier is missing. Your team starts with the answer, not a pile of paperwork.

Read how each one was built in our work, or see what a project like yours might cost on our pricing page.

Questions

What people ask before they start

Short answers to the questions we hear most often. For anything else, see the full FAQ or just ask us.

How much does an AI project cost?

It depends on what the system needs to do. Most projects start with a Strategy & Readiness Sprint, at a fixed price from £2,500. That gives you a costed roadmap. Once the scope is agreed, you get a fixed price for the build. Hosting and AI model usage are billed at cost on your own accounts.

Do I need to understand AI to work with you?

No. Bring the problem, not the solution. Tell us where the time goes or where leads slip away. We explain the options in plain English. If AI isn't the right fix, we'll say so.

Will it work with the tools we already use?

That's the aim. We build into your stack, not around it. Agents connect to your CRM, inbox, diary, website and documents through their APIs. If a tool can't be connected, we tell you early and look at other routes.

How do you stop the AI making things up?

We ground answers in your own content and show the source. Risky actions need a confirmation step. We test against real data before anyone relies on it. Where a wrong answer would be costly, a person reviews the output first.

Do you only work with Manchester businesses?

No. Our team is based in Manchester and we work with businesses across the UK. Local clients can meet us face to face. Everyone else works with us over video calls, with progress shared at every step.

What happens after launch?

We measure the system against real numbers and tune it in the open. Prompts, data and rules change as your business does, so the system should too. You decide how much ongoing help you want from us.

Let's talk

Tell us the job you'd hand to a machine.

Bring a workflow, a bottleneck or a half-formed idea. We'll tell you straight whether AI is the answer — and if it is, we'll build it.